Today Sony announced that they would be donating 300 million Yen ($3,670,000 / £2,270,000)to help the relief efforts in Japan after the 8.9 magnitude earthquake has left the country devastated. Furthermore Sony will start a disaster relief fund and will collect donations from employees worldwide. Any donations will be matched by Sony through a matching gifts program.
They will also be donating some of their tech. 30,000 Sony radios will be donated to help communications between relief workers as well as considering further donations depending on the community needs.
Sony’s Chairman, CEO and President also released this small statement:
“In times like these, we are reminded of how important and fragile we are and of the positive impact we can have – both as individuals and, collectively, as a Company – to assist those in need. We will continue to make the utmost effort to help the swift recovery of the affected communities in the region.”
An extremely positive and compassionate move from Sony and one I applaud.